The New Consumer in Physical and Digital Retail

The New Consumer in Physical and Digital Retail

10/21/23 h 11:00 - 11:15

During the session we will discuss the challenges and opportunities related to this change, including new patterns of behavior, the use of emerging technologies and the personalization of experiences. The goal is to provide a clear overview of current trends and future strategies for success in the industry.

 

Speech by Nadia Olivero, Professor in Consumer Psychology, Department of Economics and Business Law, University of Milano Bicocca