There are many news to this edition of Salone Franchising. The Fair turns 30 this year and since 1985 is the most important event in Italy for those who look to the future to undertake activities with a particular focus on the most innovative solutions.
This year is a special edition and it will take place concurrently with EXPO and HOST. Visitors of the Salone Franchising will have the opportunity to visit HOST with the same ticket.
The Franchising Fair is the ideal place to understand how the franchise in Italy is changing, but not only this. There are many issues that revolve around the business of tomorrow: retail, e-commerce, technology, purchasing behaviors, account sales, development of new business, marketing. Each of these areas will be deepened during the Salone in moments of confrontation.
Special attention will be paid to sectors that more than others have recently seen a strong development. The Food and Beverage sectors have almost doubled their values in the past four years and about a third of the exhibitors at the show come from these areas. There will be an opportunity for them to meet international buyers particularly interested in products made in Italy and it will give the stimulus to launch new formats on the market.
The Fashion and accessories sectors will be strongly represented. About a quarter of the franchisors are operating in this sector and, as for the food, the sales network of Italian fashion will have the opportunity to present itself on the national and international market to drive growth.
This 30th edition wants to be the impetus to open foreign markets to all the Franchisors, small to medium, where they can find new opportunities for growth. There will be delegations from Asia interested in making Italian brands known in their markets. The Arab Emirates and the Middle East markets will have a strong appeal. Not to mention the United States that forsee growth in the near future.
The issues related to international markets are complex, both culturally and economically, from the high import tariffs to the strategies for local partnerships. This and many other issues will be explored during the Fair and it will be an opportunity to meet professionals who can provide answers to the questions about your business idea.
So it's definitely worth visiting the Salone Franchising Milano from 23 to 26 October at Fiera Milano Rho Expo area.