Conference 2023


The Event



The Salone Franchising Milano is the only event in Italy that addresses Retailers & Franchisors, Emerging Startups in the world of Franchising and Services, Entrepreneurs and Franchisees. It gathers the main players in the sector at the same time and aims at offering them the main trends of the sector and the new dynamics to be taken into account for a rapid growth in the market.




3-day event with the direct involvement of the main industry players, entrepreneurs, managers and stakeholders of the Retail & Franchising market.




Retail & Franchising Village

The #Retail & #Franchising  ecosystem is constantly changing, recent events have strongly modified its connotations, revolutionising balances, opening up to new business models, reinforcing certain formats and stimulating change. 


Reaching new, hitherto unexplored boundaries is the step that today's operators will have to take in order to exist tomorrow. From new emerging trends linked to the new consumer and the new generations, to the impacts that innovation is bringing about, the new entrepreneur and the Franchisee are required to have skills that were unthinkable just a few months ago. 



The 2023 edition




An area entirely dedicated to Exhibitors that they can use to replicate, if they wish, their own formats or create their own stand that can recall the distinctive elements of their offer. 







An area entirely dedicated to the contents that will be dealt with during the 3-day event, from the Mainstage where important speakers from the Franchising sector and the representatives of the main Trade Associations will take turns, to the Workshop Rooms that will be used for courses dedicated to the Franchising culture.