New format

19-21 0ctober 2023
Allianz MiCo

New Format



The SFM2023 Awards, aims to bring out, in an inclusive manner, excellence in the Franchising market. There will be two categories in the competition: 


            «Best Franchisor»


            «Best Startup»


The evaluation of the individual applications will be carried out by a Jury composed of experts of national relevance.


The winners will be able to enjoy free space in the next edition of the SFM and the best Startup will be able to take advantage of Retail Hub's support, for 3 months, to be assisted in its growth path.


The SFM2023 will include a "Franchising Dinner" in the run-up to the event, in detail:


     on 18 October 2023, will be the occasion to preview the programme of the event, present the Jury of the Awards and award the best Startup and the "Franchisor of the Year". 



By Invitation Only - For the dinner, invitations will be managed with the collaboration of Partners who decide to join the SFM2023, Franchisors will be able to involve their Franchisees and book a Reserved Table.





The SFM23 foresees in its approach the organisation of Retail Tours aimed at involving possible investors/franchisees in the visit of the participating Franchisor's Store, the package includes:

    The organisation of two Tours at the Franchisor's Store. 


    The management of the invitations will be done jointly with the Franchisor


      The Franchisor will have the opportunity to: Involve a Franchisee and tell - through its Franchisee - about its model


     Support the search for potential new Franchisees


SFM23 offers the possibility, to Franchisors and Partners, to use the Workshop areas for the organisation - at agreed times and under the supervision of Fiera Milano - of Pitch presentations of their franchising model, business model, product or service. Features:

Short, concise and incisive presentation of one's own franchising model, service/product, startup


   Duration: 10 minutes


   Use of slides, videos allowed 


   More than one person from the team is allowed to speak