The Role of Franchising

The Role of Franchising

10/19/23 h 10:30 - 11:30

From economic-social impacts to the growth of the sector, during the session we will hear the views of the main Trade Associations and what strategies they have adopted to promote the development of Franchising.


From finance to real estate, from the recognizability (including legal) of the model to the protection of the potential entrepreneur approaching Franchising, the role and protection of the Consumer, these and other points will be covered by the main players representing the sector.





Alberto Cogliati, General Secretary, Assofranchising

Roberto Zoia, President, CNCC - National Council of Shopping Centers

Mario Resca, President, Confimprese

Alessandro Ravecca, President, Federfranchising



Moderator: Armando Garosci, Editorial Director, Largo Consumo